WORKSHOP: CONDUCTING A COMPETITOR ANALYSIS
Date and Time
Thursday May 23, 2024
8:00 AM - 2:00 PM EDT
Thursday - May 23, 2024
8:00 AM - 2:00 PM
Location
Brown County Chamber of Commerce
720 North High Street
Mt. Orab, OH 45154
Fees/Admission
$50.00 Includes:
Look for the discounted rate when you book all our workshops!
Contact Information
Terre Ogden 937-205-6793
Send Email
Description
Small business owners tend to look at their competition as just that - the competition. They tend to overlook the value, insights and information that they can learn and apply to their business by conducting a Competitor Analysis. This workshop will guide you through how to conduct that analysis and apply what you learn to help you build a better business and stand out from the competition.
KEY LEARNING TOPCS
- What is a Competitor Analysis?
- What’s the purpose?
- The basics of conducting an effective Competitor Analysis
- Identifying key points in the data
- How to apply what you’ve learned from the analysis
- How to take action on the information and move forward
- Using the information to stand out from your competition
- The difference in a direct competitor and an indirect competitor
- Identifying strengths and weaknesses
- Understand the similarities and differences
- Define what works and what doesn’t
- Improving your offers
- Create new offers
- How to stand out from the competition
